HOJI. What do we stand for?
In the last years, watches became more and more a fashion accessory. An outfit isn’t completed without it anymore. And most of the times, the watch says more about the person than the rest of the outfit.


"Jewellery isn’t really my thing, but I’ve always got my eye on people’s watches.” 
- Clive Owen -


Who we are... 

HOJI is a young, Belgian start-up founded in September 2019 by us, two young men who thought that there were too few minimalist watch brands on the market. Actually, Belgium simply has few watch brands in general. That is why we decided that we wanted to put our story on the Belgian map.


Minimalism but quality...

But what is our story? 

We ourselves are two different people, each with different strengths. But despite the differences, we agreed that HOJI was a missing puzzle piece on the Belgian market. 

"Simplicity is the ultimate sophistication."
- Leonardo Da Vinci -


Our mission is clear. With HOJI we strive for the epitome of refined minimalism in high-quality watches. We inspire our models by the Japanese sense for simplicity. And why? Because we strongly believe that beauty exists in the smallest of details.


A fair price is the only right price... 

We do not only strive for a minimalism design, but we also want our prices to be fair. All of us already live in a world where everything is seriously overpriced. That is why we choose our raw materials very carefully so we can offer you the best quality for the best price. And it is not just that. We also work together with ambassadors to keep our marketing cost as low as possible.

“A great business at a fair price is superior to a fair business at a great price.”
- Charlie Munger