We're a young, Belgian start-up brand with an ambitious goal to change the way you think about watches by delivering premium designs at radically fair prices.

Our mission is to strive for the epitome of refined minimalism in high-quality wristwatches. Inspired by Japanese sense for simplicity, we create pieces that stand the test of time like no other.


Our ethos

In the world of HOJI, curiosity and creativity are intrinsically intertwined in one always-evolving, artful journey. HOJI thrives on exploration, discovery, and the beauty of elevated design. The world around us is an everchanging state. Life passes by so quickly, we don't get the chance to stand still by the things we hold deerly. We want to change that.

At the same time, the world around us is an infinite source of inspiration. Beauty exists in the smallest of details. Passionate and minimalist design turns extracted, raw input into refined and timeless elegant pieces. Pieces that stand the test of time, by expressing a contemporary, minimal and preserved design. 


Affordable quality

In addition to the personal attention each HOJI piece receives, we put the same amount of time and energy into sourcing the materials we use. Although the fine materials we use fluctuate in market price, our retail prices do not.

We only sell our watches online, directly to you. There is no middlemen. This makes it for us possible to offer you the best quality at fair prices. How it should be.


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